Two other entrepreneurs alongside myself were featured in this article, published on the 23rd of January 2017. It’s hilarious how I’d received several calls and messages (+ tweets) telling me I’d come out in a daily trust article. I had in fact received images of the article long before I’d gotten my hands on my own copy…lol!

It was an honour being featured and getting my brand out there. It’s been almost a year since this article came out and it is amazing how far I have come since then.

Find below my full write-up from which excerpts were taken for this piece and also an online link to the actual article for those interested.

A M A L A R I RESOLUTIONS – Amal Auma Usman

Packed and Ready

As a relatively recent Menswear brand, AMALARI plans on taking full advantage of the currently trending “buy Nigerian to grow Nigeria” movement by creating unique and classy apparel of top quality, while offering affordable pricing.

Developing a deep understanding of the domestic market has enabled AMALARI to create its designs towards appropriately targeting discerning customers. AMALARI also intends on further surveying the global markets so as to, over time, evolve into a sustainable international brand.

The first kaftan I ever made in fashion design and garment making school ☺
This classic silk shirt was defo a best-seller before it sold out!

With a strong IT Management and Business background, the brand’s C.E.O is working on infusing the available fashion technologies (such as fashion/graphic design software) with her business goals to optimise the brand’s design style and quality.

In every business, consistency is key. So at AMALARI we plan on maintaining high standards and values, keeping customers reassured of getting the best always.

Finally, AMALARI will create a solid foundation overtime such that if ever the owner chooses to expand and diversify, the brand would be able to handle this growth and flourish without compromising its established standards and high quality of clothing.

Online link to the article:


❀ L O V E & L I G H T ❀

xXo Amal.

5 Comments on First Paper Feature!!! – The AMALARI Brand

  1. Teeara Ida
    August 30, 2019 at 4:57 pm (2 years ago)

    Congrats girl this is a great accomplishment!

    • Amal Auma
      August 31, 2019 at 11:12 am (2 years ago)

      Thank you ???

  2. Floren
    April 1, 2019 at 9:14 pm (2 years ago)

    Great site. A lot of helpful info here.

    • Amal Auma
      August 22, 2019 at 9:41 pm (2 years ago)

      Thanks! x

  3. Rooks
    May 16, 2018 at 11:50 am (3 years ago)



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